In the end we are all visual beings. I hear time and again from friends, family, and associates " Don't tell me how do it - just show me!". I guess this is just human nature or a statement of our time-pressed society. People today do not have the time or patience to read, research and do their due diligence. Shoppers are drawn to displays and merchandise presentations that are attractive as well as informative. Proper visual merchandising and space allocation makes it easy for your customers to buy - and make impulse purchases. Always good for the bottom line.
Space Allocation to Maximize Profits
Customers buy more when the products they are looking for are easy to find. Two techniques in making your store more shoppable are allocation of space and location with the store. Merchandise with the best exposure and the most allocated space on the proper store fixture will sell more. In allocating space - prime selling floor square footage or shelf linear footage should be given to those merchandise departments and categories that generate the most profit. Receiving, backroom or pre-sales areas of the store need to be efficiently designed to give more square footage of the total store footprint to selling yet enough pre-sale storage space to prevent stock-outs. Choosing the right store fixtures to merchandise and display your products will maximize space utilization with in your store.
Planning a new store or remodel? Contact Joe Solinsky for expert store planning/ design and store fixtures. I can be reached at 410.494.4598 or at joseph.solinsky@indoff.com