There are three major points that dermine a sucessful store layout. They are atmosphere, traffic flow, and merchandise prominence.
Atmosphere is the initial impression the customer gets of the store when they walk through the door. The goal is to present a store environment that your target customer is comfortable in and will shop longer. The longer the customer stays, the more they buy. There are many factors help define the atmospere of a store. They include the overall theme of the store, color schemes and store decor items that supports the store theme. Other important factore include floor and ceiling treatments, store signage, visual merchandise presentation,lighting, music, and overall store cleanliness.
The type of store fixtures used to display merchandise and how they are positioned within the store affects the store atmosphere. The type, size, and quantity of store fixtures chosen to display your merchandise depends on the size of the sales area and the traffic pattern you wish to establish.
If you would like to request a store planning consultation, have questions concerning planning for an upcoming new store/ remodel project or just need an equipment quotation, please contact Joseph Solinsky @ 410.494.4598 or at joseph.solinsky@indoff.com. I will delighted to assist you.